Terms of Service

Firetip is a unified sovereign communications stack consisting of interconnected infrastructure, dispatch, identity, audience, automation, analytics, AI, API and integration layers.

The Firetip Stack is designed as a unified communications architecture rather than a single-purpose messaging service. Individual layers, services, capabilities, interfaces and infrastructure components may operate independently while remaining interconnected components of the Firetip platform.

Individual capabilities may be activated, expanded, modified, replaced, suspended or retired independently as the Firetip Stack evolves. Such changes do not alter the fundamental nature of Firetip as an integrated communications platform.

Depending on the applicable account, plan, configuration, infrastructure allocation or service agreement, a customer may have access to some or all components of the Firetip Stack, including communications dispatch, email, SMS, WhatsApp, verification, audience management, automation, analytics, artificial intelligence, APIs, webhooks, integrations, domain infrastructure and related sovereign services.

01. Account & Gateway Infrastructure

By provisioning an account on Firetip, you gain authorized access to messaging and dispatch infrastructure operated by Firetip and its underlying sovereign infrastructure environment.

You agree to provide accurate registration information, maintain the security of your account credentials and API keys, and accept responsibility for activity performed through your account, workspace, integrations or assigned infrastructure.

02. Eligibility & Account Authority

You must have the legal capacity and authority to enter into these Terms and use Firetip for legitimate business, operational, transactional or communications purposes.

If you create or operate an account on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

03. Permitted Transmission & Anti-Spam Compliance

Firetip may be used to transmit lawful email, SMS, verification, notification and other authorised communications.

You are solely responsible for ensuring that your recipient data, communications and campaigns comply with applicable privacy, electronic communications, marketing and anti-spam requirements.

04. Prohibited Content & Activities

Firetip must not be used to distribute unlawful, fraudulent, deceptive, malicious or abusive communications.

Prohibited activities include, without limitation, phishing, credential theft, malware distribution, impersonation, fraudulent schemes, unlawful surveillance, malicious automation, harassment and deliberate circumvention of recipient protections.

05. Domain, DNS & Sending Infrastructure

Customers are responsible for maintaining accurate ownership and configuration of domains used with Firetip.

Where required, customers must correctly configure relevant authentication and routing records, including SPF, DKIM, DMARC, MX or other records applicable to their selected services.

Firetip may reject or restrict sending from domains that cannot be reasonably verified or that present a material abuse, reputation or security risk.

06. API Keys & Security Credentials

API keys, authentication tokens, SMTP credentials, webhook secrets and other access credentials are confidential security credentials.

You must not publish, expose, resell or intentionally disclose credentials to unauthorised parties. You are responsible for activity resulting from credentials issued to your account until they are revoked or disabled.

07. Telemetry, Delivery Data & Analytics

Firetip processes operational telemetry associated with communications dispatched through the platform. Depending on the services enabled, this may include delivery status, bounce information, engagement events, timestamps, destination information and technical request metadata.

These systems exist to provide delivery auditing, campaign reporting, abuse prevention, infrastructure monitoring and platform functionality.

08. Campaign Tracking & Measurement

Certain Firetip features may use tracking pixels, event instrumentation, link redirection or equivalent mechanisms within dispatched communications to calculate campaign performance.

Where these features are enabled, you are responsible for providing recipients with any notices or disclosures required by applicable law.

09. A.I. Engine & Automated Processing

Firetip may provide automated language, translation, optimisation, classification or content-assistance features through integrated A.I. systems.

Automated outputs are provided as operational assistance and may contain errors, omissions or inaccuracies.

You remain responsible for reviewing content before transmission where human review is appropriate and for ensuring that your final communications are lawful and accurate.

10. Customer Data & Ownership

Subject to these Terms, you retain ownership of customer content, recipient information, campaign content and other materials submitted to Firetip.

You grant Firetip the limited rights necessary to host, process, transmit, analyse and otherwise operate upon that data solely for providing the services, maintaining security, preventing abuse and fulfilling platform functionality.

11. Privacy & Data Minimisation

Firetip is designed around data minimisation and operational necessity. Website infrastructure may operate without advertising cookies or persistent third-party cross-site profiling mechanisms.

This principle does not prevent Firetip from processing information required to authenticate accounts, operate communications, provide analytics, prevent abuse or maintain infrastructure security.

12. Integrations & Third-Party Services

Firetip may integrate with external services, communication providers, identity systems, DNS services, payment processors or other third-party infrastructure.

Third-party services may operate under their own terms, policies and availability conditions. Firetip is not responsible for independent failures, policy decisions or service interruptions caused by third-party providers.

13. Billing, Plans & Usage

Paid Firetip services are subject to the pricing, limits and billing terms displayed at the time of purchase or subscription.

Usage limits may apply to messaging volume, infrastructure resources, API activity, storage, integrations or other platform capabilities.

Attempting to circumvent technical limits, billing controls or account restrictions is prohibited.

14. Intellectual Property

Firetip, its software, interfaces, infrastructure architecture, documentation, trademarks, branding, visual systems and underlying technology remain the property of Firetip or its respective licensors.

These Terms do not transfer ownership of Firetip technology or intellectual property to customers.

15. Availability & Infrastructure Operations

Firetip infrastructure is operated on an as-available basis. Infrastructure may require maintenance, upgrades, security intervention, hardware replacement, network changes or other operational activity.

No uninterrupted availability or error-free operation is guaranteed unless expressly provided under a separate written service commitment.

16. Suspension & Termination

Firetip may suspend, restrict or terminate access where an account violates these Terms, creates a material security or infrastructure risk, engages in prohibited activity, fails to satisfy payment obligations or otherwise threatens the integrity of the platform.

Where reasonably practicable, Firetip may provide notice and an opportunity to resolve the relevant issue.

17. Limitation of Liability

To the maximum extent permitted by applicable law, Firetip shall not be liable for indirect, incidental, consequential, special or unforeseeable losses arising from use of the platform.

This limitation does not exclude liability that cannot lawfully be excluded or restricted under applicable law.

18. Customer Indemnification

You agree to take responsibility for claims, losses, penalties or liabilities arising from your unlawful use of Firetip, violation of these Terms, infringement of third-party rights, misuse of recipient data or communications transmitted through your account, to the extent permitted by applicable law.

19. Changes to the Service & Terms

Firetip may modify, improve, replace or discontinue platform functionality as part of ongoing infrastructure development. These Terms may also be updated periodically. Continued use of the service following publication of a revised version constitutes acceptance of the updated Terms to the extent permitted by law.

20. Governing Law & Legal Jurisdiction

These Terms shall be interpreted in accordance with the laws applicable to Firetip's operating jurisdiction, subject to any mandatory consumer or statutory protections that cannot lawfully be excluded.

21. Email Dispatch Services

Firetip provides infrastructure for the preparation, processing and dispatch of email communications. Customers are responsible for the content, destination addresses, sender identity and lawful basis associated with communications transmitted through their account.

Firetip does not guarantee inbox placement, open rates, click rates, recipient engagement or acceptance by any particular mailbox provider. Delivery outcomes may be affected by recipient systems, domain reputation, authentication configuration and external filtering policies.

22. SMS & Mobile Messaging

Where SMS functionality is enabled, customers may use Firetip to transmit authorised mobile communications through supported messaging infrastructure.

Customers are responsible for obtaining and maintaining any consent required for mobile messaging and for providing legally required identification, opt-out mechanisms and messaging disclosures.

Firetip may restrict messaging destinations, content or volumes where required by law, carrier requirements, abuse-prevention systems or infrastructure protection controls.

23. WhatsApp & Messaging Integrations

Where WhatsApp or other external messaging integrations are available, use of those services remains subject to the applicable platform, business messaging and recipient communication requirements imposed by the relevant provider.

Firetip provides the integration layer and associated infrastructure but does not control independent third-party platform decisions, account approvals, messaging policies, delivery restrictions or availability.

24. OTP & Verification Services

Firetip may provide one-time password, verification code and authentication messaging capabilities for supported applications and services.

Customers are responsible for ensuring that verification requests are initiated for legitimate purposes and are associated with users or systems authorised to receive them.

OTP functionality must not be used to facilitate fraud, account takeover, credential abuse, harassment or unauthorised access to third-party systems.

25. Audience Management & Segmentation

Firetip may provide tools for importing, storing, organising, segmenting and analysing subscriber or recipient information.

Customers remain responsible for establishing the lawful basis for collecting and processing recipient information and for ensuring that recipient records are accurate, appropriately maintained and handled in accordance with applicable requirements.

Firetip does not sell customer audience databases or grant other customers access to customer-controlled recipient records.

26. Campaign Automation & Workflows

Firetip may provide automated campaign workflows, triggers, scheduled actions, behavioural conditions and event-driven dispatch functionality.

Customers are responsible for reviewing automation logic before activation and for ensuring that automated communications remain lawful, accurate, appropriate and consistent with recipient permissions. Firetip is not responsible for unintended outcomes caused by customer-configured automation rules.

27. Templates & Customer Content

Firetip may provide message templates, HTML editors, reusable campaign components and content management functionality.

Customers retain responsibility for content uploaded, generated, modified or dispatched through these tools.

Customers must not use Firetip templates or content functionality to reproduce material they do not have the right to use or distribute.

28. Webhooks & Event Notifications

Firetip may provide webhook and event-notification functionality for delivery events, campaign activity, subscriber events, API activity and other supported platform events.

Customers are responsible for securing webhook endpoints, validating received events and protecting any data delivered through those endpoints. Firetip is not responsible for customer infrastructure exposed through insecure webhook implementations.

29. API Usage & Rate Controls

Firetip APIs may be subject to authentication requirements, request limits, throughput controls, quotas and other technical restrictions.

API access must be used for legitimate integration and automation purposes and must not be used to intentionally overload, probe, disrupt or circumvent Firetip infrastructure.

Firetip may temporarily restrict API access where automated activity presents an abnormal traffic pattern, security concern or material infrastructure risk.

30. Sovereign Infrastructure & Data Residency

Firetip is designed and operated around sovereign infrastructure principles, including infrastructure control, data residency and operational separation.

Where a particular Firetip service is expressly identified as operating within UK sovereign infrastructure, the relevant service environment is operated according to the infrastructure configuration applicable to that service.

Sovereign infrastructure positioning does not constitute a guarantee that every third-party integration, recipient network or external service involved in a communication operates within the same jurisdiction.

31. SC01 Infrastructure & Hardware

Certain Firetip services may operate on dedicated or controlled infrastructure identified within the Firetip platform as SC01 or related infrastructure environments.

Infrastructure allocation, hardware configuration, capacity and topology may change as part of maintenance, scaling, security, replacement or platform development.

References to specific infrastructure do not create a contractual entitlement to a particular physical machine, hardware component, network route or infrastructure configuration unless expressly agreed in writing.

32. Sovereign Seal & Domain Identity

Firetip may provide or integrate with domain identity, verification and Sovereign Seal functionality designed to associate domain configuration with an identifiable infrastructure or verification state.

Customers are responsible for maintaining control over the domains and DNS records used for verification.

A verification result, identity signal or Sovereign Seal status does not constitute a guarantee regarding the reputation, legality, ownership claims or future behaviour of a domain beyond the specific checks performed by the applicable verification system.

33. Data Import & Migration

Customers may import recipient records, campaign content, domains or other supported information into Firetip.

Customers warrant that they have the necessary rights and permissions to import and process such information.

Firetip may reject malformed, malicious, duplicated, unsupported or otherwise problematic imported data where necessary to maintain platform integrity.

34. Data Retention & Account Deletion

Firetip may retain account, billing, security, operational and communications data for periods reasonably necessary to provide the service, maintain security, satisfy legal obligations, resolve disputes, prevent abuse and maintain technical records.

Following account termination, customer data may be scheduled for deletion in accordance with applicable retention requirements and Firetip's applicable privacy and data-retention policies.

35. Security Monitoring & Abuse Prevention

Firetip may monitor technical activity, traffic patterns, delivery behaviour and other operational signals for security, fraud prevention, infrastructure protection and abuse detection.

Automated systems may identify unusual sending behaviour, credential misuse, suspicious traffic, excessive failures or other indicators of potential abuse.

36. Sender Reputation & Deliverability

Firetip provides infrastructure and tooling intended to support responsible message delivery but does not guarantee a particular sender reputation or inbox placement.

Customers are responsible for maintaining appropriate sending practices, recipient quality, authentication configuration and communication standards.

Firetip may impose sending restrictions where customer activity materially threatens shared infrastructure, domain reputation, recipient safety or network deliverability.

37. Communications & Service Notifications

Firetip may contact account holders regarding security alerts, infrastructure events, billing matters, service changes, maintenance, compliance matters and other communications necessary to operate the account.

Operational and security communications may continue regardless of optional marketing communication preferences where reasonably necessary to administer the service.

38. Beta, Experimental & Preview Features

Firetip may make experimental, beta, preview or early-access functionality available to selected customers.

Such functionality may change, become unavailable, contain defects or be discontinued without the guarantees applicable to established production functionality.

Customers using preview functionality acknowledge that it may not yet be suitable for mission-critical workloads.

39. Force Majeure

Firetip shall not be responsible for failure or delay caused by events outside reasonable operational control, including major network failures, power disruption, hardware incidents, telecommunications failures, cyber incidents, natural disasters, governmental action, labour disruption or failures affecting critical third-party infrastructure.

40. Severability & Entire Agreement

If any provision of these Terms is determined to be invalid, unenforceable or unlawful, that provision shall be interpreted or modified to the minimum extent necessary while the remaining provisions continue in effect.

These Terms, together with any applicable service-specific terms, pricing provisions, privacy documentation and written agreements, constitute the applicable agreement governing use of Firetip.

41. No Resale Without Authorisation

Firetip access is provided for the account and use case for which it was provisioned.

Customers must not resell, sublicense, white-label, lease or otherwise provide access to Firetip infrastructure as an independent service without prior written authorisation from Firetip.

42. Enterprise & Dedicated Infrastructure

Enterprise, dedicated infrastructure or custom architecture arrangements may be subject to additional commercial, technical, security or service-level terms.

Where a separately executed agreement conflicts with these general Terms, the specific written agreement shall govern the services and obligations expressly covered by that agreement.

43. Legal & Compliance Cooperation

Firetip may cooperate with lawful requests from competent authorities and may take reasonable action required to comply with applicable law, court orders, regulatory requirements or infrastructure security obligations.

Where legally permitted and reasonably appropriate, Firetip may notify affected customers of material legal requests or restrictions.

44. Notices & Electronic Acceptance

Electronic acceptance of these Terms, including account registration, service activation or continued use of Firetip following publication of an updated version, may constitute acceptance where permitted by applicable law.

Service notices may be delivered through the Firetip platform, registered account email address or other reasonable electronic communication channel.

45. Contact & Legal Notices

Questions concerning these Terms, legal notices, compliance matters, account restrictions or infrastructure boundaries should be directed through the official Firetip support or legal communication channels.

Firetip may require sufficient account or transaction information to verify the identity and authority of a person submitting a legal, compliance or account-related request.