T‑MINUS
NODE: SC01
FIRETIP™ / ADVERTISING INFRASTRUCTURE

Advertising.
Inside Firetip.

A complete advertising and monetisation infrastructure for campaigns, mobile applications, publishers and advertisers — built directly into the Firetip ecosystem.
CAMPAIGNS
MOBILE ADS
MEDIATION
TARGETING
TELEMETRY
IMPRESSIONS
1,482,921
YOUR APPLICATION
Welcome back.
FIRETIP
SPONSORED
Build beyond the cloud.
Sovereign infrastructure for the next generation of applications.
LEARN MORE →
CTR
2.15%
FIRETIP ADS · LAUNCH CREDIT

Start advertising £300 on us.

Every Firetip user gets £300 FREE AD CREDIT to launch campaigns across the Firetip advertising network.

Create your campaign, choose your audience, upload your creative and start reaching customers without having to fund your first campaign yourself.

LAUNCH YOUR FIRST CAMPAIGN
AVAILABLE TO FIRETIP USERS
FIRETIP ADS
CREDIT ACTIVE
FREE AD CREDIT £300
CAMPAIGN CREDIT READY
STATUS READY
CAMPAIGNS UNLIMITED*
NETWORK FIRETIP
YOUR CREDIT READY TO DEPLOY
MOBILE AD DELIVERY
PRECISION TARGETING
NO INITIAL AD SPEND
MOBILE-FIRST DELIVERY
REAL-TIME CAMPAIGN CONTROL
FIRETIP INFRASTRUCTURE
* Promotional credit is subject to Firetip Ads eligibility, campaign and promotional terms.
THE AD ENGINE

One infrastructure.
Every advertising layer.

Firetip connects campaign creation, creative assets, ad units, placements, targeting, mediation, delivery and telemetry into one advertising infrastructure.

01

CAMPAIGN

Create campaigns, budgets, bids and schedules.

02

CREATIVE

Images, video, native content and advertising assets.

03

TARGET

Device, geography, audience and frequency controls.

04

AUCTION

Evaluate available demand and bidding conditions.

05

DELIVERY

Return the selected advertisement to the application.

06

TELEMETRY

Capture impressions, clicks and campaign performance.

MOBILE ADVERTISING

Designed for
the screen.

Firetip supports multiple advertising formats so developers can monetise applications without compromising the experience.

Banner

Persistent advertising placements designed for high-frequency application inventory.

Interstitial

Full-screen advertising designed for natural application transition points.

Rewarded

Give users a reason to engage with advertising through rewarded experiences.

Native

Advertising designed to fit naturally into the application's interface.

AD REQUEST
NETWORK A
NETWORK B
FIRETIP MEDIATION
WINNING AD
MEDIATION ENGINE

One request.
Multiple demand paths.

Firetip can coordinate advertising demand, network configuration, waterfalls, priorities and fallback strategies before delivering the selected advertisement.

CAMPAIGN CONTROL

See everything.

Campaign performance, delivery signals and advertising telemetry in one control surface.

FIRETIP ADS / CAMPAIGN
● LIVE
IMPRESSIONS
1.48M
CLICKS
31.8K
CTR
2.15%
SPEND
£1,842
STATUS
ACTIVE
FAIGEN × FIRETIP ADS

Intelligence
meets advertising.

Creative Intelligence

Use Faigen to assist with advertising copy, translations, headlines, descriptions and calls to action.

HEADLINES
TRANSLATION
CTA
OPTIMISATION

Global Creative Delivery

Prepare advertising creatives for different audiences and languages while keeping campaign management inside Firetip.

MULTI-LANGUAGE
PERSONALISATION
CREATIVE VARIANTS

Advertising
infrastructure.

Campaigns. Creatives. Ad units. Mediation. Targeting. Delivery. Telemetry. One infrastructure.

OPEN FIRETIP ADS →
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